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A trio of outside forces is changing the pharmaceutical industry. Healthcare reforms creating stricter access and pricing initiatives; demographic shifts due to aging populations and rising public health expenditure; changing patient expectations*

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Revolutionary new drugs in obesity and CNS require a greater understanding of the patient journey and expectations. Pharma companies need to reimagine customer engagement strategies through dynamic customer targeting, hyper-personalisation and a tailored patient experience. Pharma companies need to trade product centricity for true customer centricity*

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The Talk2 Group has almost 30 years' of pharma industry experience and psychology skills. We know the industry, customer behaviour and are a trusted partner up to date with all trends in the pharma industry and psychology research.

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