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  • Writer's pictureDarren Cowlbeck

Rainbow Support Network (RSN) and Design Thinking

Updated: 2 days ago

Case Study: Rainbow Support Network (RSN) and Design Thinking Facilitated by The Talk2 Group Co. Ltd.

Rainbow Support Network (RSN) and Design Thinking Facilitated by The Talk2 Group Co. Ltd.
Rainbow Support Network (RSN) and Design Thinking


Rainbow Support Network (RSN), a non-profit organization dedicated to providing support services for HIV patients and sexual minorities, faced significant challenges in delivering effective and inclusive care. Seeking innovative solutions to better meet the diverse needs of their community, RSN partnered with The Talk2 Group Co. Ltd., experienced in applying design thinking methodologies to complex social issues. Together, they embarked on a journey to uncover client needs, develop tailored services, and enhance the impact of RSN's programs.

Phase 1: Empathy and Understanding

Under the guidance of The Talk2 Group Co. Ltd., RSN initiated their design thinking process by conducting in-depth interviews and focus groups with HIV patients and members of sexual minority communities. They aimed to empathize deeply with their clients, understanding their unique challenges, experiences with stigma, healthcare barriers, and support needs. Through these interactions, RSN identified key issues such as access to inclusive healthcare services, mental health support, social isolation, and the need for culturally competent care.

Phase 2: Ideation and Co-Creation

Armed with insights from the empathy phase, RSN assembled a diverse team including healthcare professionals, social workers, community advocates, and members of the affected communities. They facilitated brainstorming sessions and co-creation workshops to generate innovative ideas. Concepts ranged from developing mobile health apps for remote support to organizing peer support groups and creating safe spaces for community gatherings and advocacy.

Phase 3: Prototyping and Testing

With support and expertise from The Talk2 Group Co. Ltd., RSN rapidly prototyped several solutions based on the ideas generated during the ideation phase. They created prototypes of the mobile health app with features for accessing information, connecting with support groups, and tracking health metrics. Additionally, they piloted peer support initiatives and organized community events to gauge interest and gather feedback from clients and stakeholders.

Phase 4: Implementation and Iteration

Following successful testing and feedback, RSN implemented the most promising solutions across their programs and service delivery models. They launched the mobile health app, expanded peer support groups both in-person and virtually, and established partnerships with healthcare providers to enhance cultural competency in HIV care and LGBTQ+ health services. Continuous iteration and improvement based on client feedback and evolving community needs remained central to their approach.

Results and Impact:

1. Enhanced Client Engagement: The mobile health app and expanded peer support groups significantly increased client engagement and participation in support services, fostering a sense of community and belonging among marginalized populations.

2. Improved Healthcare Access: RSN's initiatives improved access to inclusive healthcare services and culturally competent care, addressing barriers related to stigma and discrimination faced by HIV patients and sexual minorities.

3. Community Empowerment: With the facilitation and guidance of The Talk2 Group Co. Ltd., RSN empowered clients to actively participate in shaping their services and advocacy efforts. They strengthened community resilience and advocacy for equitable healthcare and social inclusion.


RSN's successful application of design thinking, facilitated and managed by The Talk2 Group Co. Ltd., demonstrates its transformative impact on community health and social support services. By prioritizing empathy, collaboration, and iterative problem-solving under professional guidance, RSN not only addressed client needs effectively but also fostered a culture of innovation within the organization and the broader community. This case study exemplifies how strategic facilitation of design thinking can drive positive change, enhance service delivery, and promote inclusivity and empowerment for marginalized populations in non-profit settings.

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