Advances in psychological, medical, and physiological research have led to a changes in the way we think about health and illness. We now consider a biopsychosocial model that views health and illness as the product of a combination of factors including biological characteristics (e.g. genetic predisposition), behavioural factors, (e.g. lifestyle, stress, health beliefs) and social conditions (e.g. cultural influences, family relationships and social support). The understanding of the body-mind-behaviour relationship has dramatically changed medical system and practice.
Applying psychological research and methods to help pharmaceutical companies promote new lifestyle medicines that prevent and manage diseases, promote and maintain health, identify psychological factors that contribute to physical illness, improve the health care system, and the formulation of health policy.
By engaging in this coaching you will be able to understand:
How to appreciate the range of decisions people have to make and understand idealised models of decision-making.
How to discuss situations where human decision-making differs from ideal models, and provide explanations why.
How to think about problem-solving as a process of search and representation.
cognition and cultural perspectives
By engaging in this coaching you will be able to explain:
What prejudice is and how it is derived from theories of social dominance and justification.
Stereotypes. Discursive behaviour and prejudice.
Culture – types, measurement and values. The concept of acting for the self versus for others.